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Rejith Kumar SL

Rejith Kumar Digital Media Strategist

20+ years shaping digital news media ecosystems — from SEO & Ad Operations to AI/GEO strategy.

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0+ Years Exp
0% SEO Growth
0Cr+ Revenue
Profile

About Me

Digital Growth Specialist with 20+ years of extensive experience across Digital News Media, Online Marketing, SEO, Web Development, and Social Media Management.

I specialize in delivering measurable audience growth, lead generation, and revenue impact across B2B and B2C platforms — transforming complex data and AI insights into actionable business outcomes.

Recognised for strategic leadership, cross-functional collaboration, and digital transformation. Currently seeking to contribute to a forward-thinking organization that values innovation, AI-led growth, and a high-performance work culture.

Google Discover Programmatic Ads Technical SEO AI/GEO News Media

News Media Expert

Deep expertise in Malayalam & English digital news ecosystems

AI & GEO Practitioner

Generative Engine Optimization & AI-driven content strategy

International Experience

UAE-based digital strategy for OCS IT Solutions (2007–2012)

Proven Revenue Impact

₹10Cr+ revenue driven at Mahindra Electric Mobility alone

What I Do

Expertise

Digital Strategy
Strategic planning for B2B & B2C platforms
Ad Operations
Yield optimisation & programmatic monetisation
Technical SEO
Page optimisation & site architecture
News Ecosystems
Google Discover & Top Stories management
Social Growth
Organic & paid strategy across FB, X, IG, YT
AI & GEO
Generative engine optimisation & AI insights
App Optimization
ASO strategies for mobile application growth
E-commerce
Building & managing online stores
Monetisation
Direct & native ad integrations
Data Analytics
Data-driven decisions & ROI tracking
Web Development
UX optimisation & technical implementation
Leadership
Mentoring high-performing digital teams
Career

Professional Journey

20+ years across media giants and global brands.

2025 — Present
The New Indian Express
AGM — Digital Strategy & Growth
2019 — 2025
Malayala Manorama
Team Lead — SEO & Analytics
2018
Vertebrand Consulting
Principal Consultant
2017 — 2018
Asianet News Network
Manager — Digital Marketing
2017
Mahindra Electric Mobility
Deputy Manager — Digital
2014 — 2017
Isys Techworks
Senior Project Coordinator
2012 — 2014
Celtic Design Consultants
Manager — Web & Social Media
2007 — 2012
OCS IT Solutions (UAE)
Senior Specialist
2004 — 2007
Kerala Agricultural University
Research Associate
Academics

Education

MBA in Information Systems
Sikkim Manipal University
2012 — 2014
University of Calicut
2000 — 2003
Kerala University
1998 — 2000
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Based in Karunagappally, Kollam, Kerala.
Open to GCC & International remote roles.

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